Xsjado introduced the revolutionary idea in
skate manufacturing. Shane Coburn (the owner of
Mindgame) and Dustin Latimer (the first
Xsjado rider) came with the idea of replacing the liner with the standard shoe inserted into the skeleteon-like shell.
At first this controversial concept didn`t meet with a lot of good opinions but gradually, when the project was enhanced and such skaters like Chris Farmer or Jeff Stockwell started to skate in
Xsjado, the interest with this brand significantly rose.
The innovative concept of
Xsjado introduced the skeleton which would keep the foot in the right place with full support, without using the standard
liner. The final product was a bull`s eye. The endless customization options of cuff, straps gives you the more freedom and adjust options like any other skate.
Besides introducing the innovative skates, the
Xsjado company presents a clothing line. One of its products is the Xsjado Evolve T-shirt, with logo presenting the main slogan of the company.