The main aim of the Heat company was high quality wheels production, which were tested by carefully choosen team. Heat managed to complete unique and diverese team which includes: Jeff Stockwell, St. Ours, Eric Bailey, Tory Treseder and Oli Short.

However the wheels production is not the main aim of Heat now. With time its offer was broadened with T-Shirts and pullovers. But that`s not all. Heat designers took another step forward introducing the clothes for women, with Heat Zebra V-neck T-shirt as a great example. Classic ladies tshirt with V-cut, and rightside-positioned logo.